Monday, October 14, 2013

False Advertising


    The picture on the right is what Mcdonalds normally displays on their ad campaigns.It shows a nice enlarged version of a sandwich with the appearance of fresh cheese, pickles, and sauce. On the other hand, the left picture shows a much smaller, less attractive sandwich that barely resembles what is usually advertised. In reality, we receive the sandwich that is shown on the left side. 
   As consumers, we tend to buy things that appeal to the eye, meaning if something looks good or at least attractive we are more likely to purchase it. Mcdonalds definitely tries to manipulate their customers by falsely advertising their products in order to attract more people. I'm pretty sure that if they advertised what their food really looks like, then there would be a lot less people eating at Mcdonalds. Advertisements are a really good way to convince people to buy things. As consumers we really have to question whether certain products are really as nice as they are shown.

2 comments:

  1. Yeah, most of us are suckers to these deceiving ads. There are also many commercials that show coffee with loads of whip cream and sprinkles on the top, but we actually buy those coffer, it so disappointing to see how plain it looks compared to how it portrayed on TV. You picked a very interesting concept about advertisements. Maybe you can talk more about psychology about it. You can talk about how ads changes our expectations and perception of certain things in life, as an result the way we view life and how we interact with the world changes because of the illusions ads created.

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  2. Thanks for your feedback!! Really appreciate it :)

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